Charter Arms aims at the female market with the introduction of the Pink Lady revolver. A variation of its popular .38 Special Undercover Lite, the Pink Lady offers the same durability, power and lighter weight as its predecessor but with a pink finish. This departure from the standard stainless-or-black selection is part of Charter's ongoing effort to serve the fastest-growing market segment in shooting sports. "For personal protection at the home or for concealed carry, the female shooter demands the same quality engineering as her male counterpart," says Charles Brown of MKS Supply, exclusive marketer for Charter Arms. "But…she also appreciates the personal touches that make the revolver uniquely her own." Price: $399.

Contact | Charter Arms, 866/769-4867, www.charterfirearms.com.